Coming soon!

52de15aa5d3566c14300015e_about.png

'The more that you read, the more things you will know.
The more that you learn, the more places you'll go.'



We're passionate about what we do...

The world of learning has changed fundamentally over the last decade and PurpleMedia has been at the forefront pioneering new techniques of delivery. We believe creativity could and should play a much greater role in the learning strategy.

We have proven strengths across the entire stack from strategy, insights and communications through to design, digital build and global implementation. Our work spans 72 countries in 21 languages.

The digital revolution has transformed the way end users interact with learning and our holistic communications expertise has allowed us to embrace multiple media platforms for delivery.


...but enough about us
let's talk about you!
+44 (0) 1604 726555




VODAFONE
THE CAMPAIGN APPROACH

Challenge:
Vodafone UK needed to transform their 15,000-strong workforce into advocates of their new Quadplay services with a ‘foundation level’ understanding of the technology involved, in a jargon-free and engaging way. The core objective was to help them feel confident to discuss and recommend Vodafone’s services to their friends and family.

Solution:
So far, our bespoke solution has included:

  • Campaign driven approach - rolled out over a 12 month period
  • Video Communications - driven by the Marketing and Training Team
  • Highly interactive e-learning modules
  • Fictional environment and A cast of characters living in a fictitious 'everyman' environment, capable of telling the Vodafone story
  • Conversational tone of voice, using simple vocabulary when talking about the products
  • Retail based animations
  • Re-purposing of assets for the production of interactive PDFs
  • Re-purposing of assets to set up a on-site training environment in Vodafone HQ
  • Bespoke SharePoint environment: one place to market for all content - e-learning modules, Q&A material, staff offers and other news.

Impact:
Feedback from learners has been overwhelmingly positive. From the thousands of feedback responses received:

83% rated the courses 8+/10 (35% giving it 10/10)
93% ‘found the module engaging’
96% ‘agreed’ or ‘strongly agreed’ that 'After completing the module I feel I can advocate our broadband and home phone proposition'



VODAFONE

THE CAMPAIGN
APPROACH

BEHIND THE SCENES VIDEO
MODULE 1 VIDEO
MODULE 2 VIDEO

THE GAP PARTNERSHIP
NEGOTIATION SKILLS PROGRAMME

Story:
The Gap Partnership offer world leading face-to-face negotiation skills training. Their objective was to offer more flexibility to clients and increase the size of their market. A key requirement was for a mobile solution that could be easily adapted for delivery in multiple languages, and available on a wide range of devices.

Solution:

  • A truly 'mobile ready' experience
  • A 'bite-sized' modular structure
  • Six modules covering the negotiation process, with a first-person multi-threaded scenario used in a seventh module to test learners' skills in a simulated 'live' situation
  • Video-based scenarios and interactions were created to replicate classroom exercises
  • A special creative technic was used to ensure video could be easily re-dubbed in multiple languages without this being apparent to the end user
  • A scoring system and leader board was developed to encourage competition within organisations, and to help monitor learners
  • Content accessible via a bespoke LMS

Impact:
The Gap Partnership now have arguably the world’s first smartphone-based negotiation skills training programme. Before the final modules had even been completed, The Gap Partnership had sold the solution to one of its existing global clients.

Quote:
“I’ve just been through it and it’s a great experience – I love it.”
Nick Hunter, Head of Quality, The Gap Partnership



THE GAP PARTNERSHIP

NEGOTIATION SKILLS
PROGRAMME

CASE STUDY
MODULE VIDEO

KIA MOTORS UK
TRANSFORMING PEOPLE DEVELOPMENT

Challenge:
To produce award winning e-learning to support the 'Kia Academy' dealership training programme and set Kia apart from their competitors; ensuring that multi-franchise dealerships would be drawn to complete Kia’s training over other competitors, due to it being more engaging and interactive.

Solution:

  • We developed each piece of learning – from soft skills to product training – with a unique and different creative
  • We moved away from technical writing and focused on storytelling, bringing Kia’s cars to life and putting their features and benefits into clear, customer-centric language

Impact:

  • At every launch the training generated a social 'buzz' around the business. Participation increased just by 'word of mouth' amongst colleagues.

In partnership with Kia we won Gold at the 2014 Learning Awards for “People Development Programme of the Year”.

Quote
“Purple Media has an amazing reputation of delivering creative and innovative e-learning, whilst ensuring the learning point is at the forefront of design.”
Karen Fagan, Kia, Academy Executive



KIA MOTORS UK

TRANSFORMING PEOPLE
DEVELOPMENT

VIEW VIDEO

HYUNDAI MOTOR UK
ENGAGING COMPLIANCE TRAINING

Challenge:
Hyundai needed to educate their sales force on how to communicate effectively and appropriately with customers when using the Internet and social media. The content needed to feel engaging and inspiring – encouraging great communication – and as far away as possible from traditional ‘compliance’ content.

Solution:

  • Humour to engage the audience
  • Content and interactions were written to ensure that no-one felt patronised – particularly those with more advanced online skills
  • Learning objectives were in context, relevant, helpful and professional
  • Reference guides were available for the learner to download

Impact:
When piloted, the initial feedback was great - so good, in fact, that Hyundai are looking to add a repository (library) to the end of the module so that learners can download additional relevant content.



HYUNDAI MOTOR UK

ENGAGING
COMPLIANCE TRAINING

VIEW VIDEO

BOOTS
GAMIFICATION AND PARTICIPATION FOR ALL

Challenge:
Something different was needed to ensure head-office employees were comfortable and confident using, discussing, and engaging with the latest technology and Internet services, inline with Boot’s Digital Strategy for their retail stores.

Solution:

  • A ‘Game’ that included a learning hub and a breakout into a gaming environment to test knowledge – points were awarded throughout
  • Learners explored different 'digital' worlds: each covering a different topic and including a mix of simulations and interactions
  • A 'Microsite' was built to ensure greater accessibility
  • Competition was key, so a leader board was built and the top scores awarded each month
  • Assets from the game were repurposed within Comms materials to help market the launch

Impact:

Two weeks after launch, figures showed that this was the most successful non-compliance e-learning module ever launched within Boots.
Engagement was unprecedented, with 25% of the audience playing the game more than once.


Quotes
“Was a great engagement tool, helpful for both digital and getting people more IT literate … and I even learned some new stuff!”
Erwin van Vroenhoven - Director of IT, Boots

“… my colleagues played the game multiple times. In fact, my colleague next to me is still playing”
Employee - Boots Head Office, Nottingham



BOOTS

GAMIFICATION AND
PARTICIPATION FOR ALL

ASTRAZENECA
ANIMATED LEARNING SCENARIOS

Challenge:
With the launch of a new sales methodology AZ needed to engender a mind set change, encouraging their Sales Reps to move from the old ways of working to the new. Failures of the old ways needed to be highlighted without anyone feeling that 'fingers' were being pointed.

Solution:

  • Clever script writing allowed the messages to be driven home using humour
  • Animated characters were used to help bring real-life scenarios and environments to life
  • Repurposed assets to create ‘teaser’ HTML emails to help in driving and sustaining a campaign of activity across several months

Impact:
Our animations were so well received that additional scenarios were written and implemented. These were then launched globally to support sales training in other regions.



ASTRAZENECA

ANIMATED LEARNING
SCENARIOS

SOME OF OUR CLIENTS





















SOME OF OUR AWARDS